🌊 Single-use plastic will disappear, are you ready ? 🐢

1. CSR actions have become an integral part of risk-management for brands.

For instance, today’s environmental situation has pushed governments to ban single-use plastics. Are you still using plastic in your packaging ?

“European Council adopts ban on single-use plastics”

The EU is cracking down on plastic pollution. The Council today adopted a directive which introduces new restrictions on certain single-use plastic products.

Check the article here

2. Consumers have become increasingly engaged to the environment.

They expect brands to provide them with better choices for environment.

3. Today, very few luxury brands offer eco-friendly packaging.

Brands adopting sustainable solutions will gain an advantage over competitors.

4. A commitment to sustainability drives innovation in the choice of materials, functionality and design.

> Improve your brand image

> Reduce your risk

> Help you anticipate new legislations

> Motivate your team

> Fulfill client expectations

> Differentiate yourself from the competition

The product life cycle provides the framework based on which brands can shift their practices. Brands should consider it for each item they produce: packaging, shopping bags, displays, gifts, etc.

Getting rid of plastics is a great first step, then brands can consider moving forward towards reducing the carbon footprint of every product you produce at every step of its life cycle.